Our Philosophy

Many companies struggle because they don’t know what their true strengths are, and even if they have a good idea what they are, they don’t have a strategy to take advantage of those strengths and tell their story to the marketplace.  Thus, they miss opportunities to provide a customer with a real benefit, and they take on orders that they shouldn’t, ending up, in one form or another, regretting it. It is amazing how many times the simple act of defining your marketing communications message helps in more clearly focusing on who you are.

If you work with an outside agency (including us) always understand what it is you’re paying for. On the one hand, you need to understand the agency’s fixed cost of space, hardware, software and other items, as well as the non-billable time taken by tax/accounting tasks and looking into requests by clients that never actually turn into a job. Also, don’t forget that creativity (both graphically and verbally) is worth something. If you don’t agree with the last statement, you will never be happy with a true ad agency, and they will never be happy with you.

You will never be mystified about any line item on an invoice from us, and barring some huge change in the scope of a project, the quote we give you at the start will match the invoice you will receive at the end.